TikTok is introducing a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This initiative comes as the service disclosed that it currently hosts over 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread release. This development coincides with a increase in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this output is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that many people like content created using AI tools, including computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, depending on their own choices,” stated a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app tagged as AI-generated. In total, more than 100 million videos are added to the platform every day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they see by accessing the content preference setting in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the tool encompass politics, style, cosmetics, and dance.
Content Labeling and Policies
Its guidelines mandate creators to identify “realistic” artificially created content, and it forbids harmful deepfakes of celebrities or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the service will henceforth attach an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2m educational fund for specialists and groups to create informative material about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over plans to make redundant hundreds of review team members in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety division in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it gets reviewed by staff. The company stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is making a difference operate efficiently.”
